Wine Tourism Innovation

Coordinated by:

Universitat Rovira i Virgili

Partners involved in: Iakob Gogebashvili State University, Georgian Technical University, Universidad Nacional de Chilecito, Universidad Nacional de Cuyo, Universidad de Chile, Cape Peninsula University of Technology, Universidad Nacional de Jujuy

Objectives of the course:

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• Introduce the current changes and challenges in the tourism domain

• Learn about the peculiar organization and development of the wine tourism system

• Understand how wine tourism can create new perspectives for local assets and bolster economic and social development

• Know about wine tourism innovation and development models involving public and private sectors

• Learn about the key conditions, do’s & dont’s for sustainable development of wine tourism destination 

• Explore the characteristics of particular wine tourism products and experiences 

Content of the course

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• Place prosperity based on limited resources (of material / intangible nature) that function as main attraction as long as they are properly valorised and cared for 

• Sustainable and responsible development as a tool to maximize the well-being of the local community in the long term

• Culture as intimately related to wine (tourism) and a social construct, not just something that we inherited from the past

• The tourist as an active subject of place transformation

• Wine tourism business development based on the ability of creating value through innovative collective engagement

• Territory-society relationships as the main analytical axis of tourism development

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Organization of the course (credit/hours: 60h)​

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• Lectures

• Field trip activities

• Workshop

• Assignments

• Team work

• Individual attention